A practical website guide

Put your price estimator where customers can find it.

On your website

Start with your busiest pages.

Your header and footer appear on every page. Embed the estimator or add clear CTAs where you drive the most traffic — landing page hero, dedicated SEO service pages.

1

Homepage hero

Embed the estimator on your hero section near the top. If it makes the page crowded, use a clear CTA button that takes visitors straight to it.

2

Header button

Keep “Get an Instant Price Estimate” in the main header bar so it is easy to find from every page.

3

Footer link

Add the same call to action in the footer for people who read through the page before deciding.

A useful second home

Make it easy to access from your Contact page.

Put the estimator near the top of the page. Keep your general contact form below for other questions or services the estimator does not cover.

Give every website button a direct route

Link a header, footer, homepage or article button straight to the estimator. If the estimator is embedded on your Contact page, link there instead.

Keep the next step relevant

Give service pages and articles their own call to action.

If someone is reading about a service you estimate, let them start an estimate from that page. They should not have to search your site for the right next step.

If the estimator only lives on your Contact page, send the button there. If it has its own page or link, send visitors directly to it.

Beyond your website

Use one link wherever customers find you.

Use a direct link to your estimator in places where a website button is not available.

Social profiles

Add the link to your Instagram, Facebook and TikTok bios.

QR codes

Use it on your van, flyers, signage or at a trade show. Check that it scans before printing.

Email

Add it to your email signature and relevant customer messages.

Track each channel

Use a separate tracked link for your website, social profiles, email and print. Compare which channels bring estimator visits and submissions.

Use the estimator for the services it covers. Leave a general Contact option available for everything else.

Social and mobile ready

Share it with your website provider

A simple setup to start with.

01

Add it to the homepage

Embed it near the top, or add a clear button that opens the estimator.

02

Link to it across the site

Use a header button, footer link and relevant service-page calls to action.

03

Share it away from the site

Add a tracked link to social profiles, email signatures and QR codes.

Build your first estimator See a live demo

Already getting visitors to the estimator? See how to help more homeowners finish it.