Google Reviewsystem that runs itself.

Job finishes. Review request goes out. Reminder follows up. Referral ask captures the next lead. All automatic. All branded as you.

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Available on all plans. Email review requests on Starter. SMS + referral loop on Professional.

Direct writereview links7-day auto reminderBuilt-in referral loopSMS on custom domain (Professional)

Positioning

Most businesses ask for reviews when they remember.
Strelve asks every single time a job finishes.
Then follows up. Then asks for the referral.

The difference between a handful of reviews and a steady stream is not asking better -- asking systematically. Strelve ties the review request to the only moment that matters: when the job is done and the customer is happiest.

How it flows

From job done to next lead -- all connected.

Strelve Dashboard

1Operator marks lead Won + adds completion date

2Review request queued instantly -- no manual step

Google Review

3Branded email sent from your business

4CTA button → direct Google writereview link

↷Day 7: reminder email if no click

📱SMS with branded short link (Professional)

Referral Loop

Review link clicked → referral email queued

"Know someone who needs this?' → your estimator

New lead captured, scored, and alerted

Completion protection -- each email fires once

The review request, reminder, and referral each have atomic send claims. Even if a manual dashboard send and an automated daily cron fire simultaneously, only one email goes out per stage. No duplicate asks.

How it works

Complete. Request. Remind. Refer.

Job marked complete

Operator marks the job as won and complete in the dashboard. Strelve detects the completion and queues the review request.

Review email sent automatically

Customer receives a branded email from your business asking for feedback. The CTA button links directly to your Google review page -- no extra clicks.

Follow-up reminder if needed

If no review after 7 days, a gentle reminder goes out. You control the copy and timing. Stops automatically when a review is left.

Referral ask triggers after review

Once the review is done, a referral email asks if they know someone who needs the same work. New leads flow straight into your estimator.

Setup in 4 steps

From review link to automated reputation in minutes.

Add your Google review link

Paste your Google review URL (g.page, maps.app.goo.gl, search.google.com/writereview, or Place ID) in Settings > Company. Strelve validates and canonicalises it automatically.

Customise the email template

Adjust subject, heading, body, and CTA text in Lead Emails > Review Requests. Use {{firstName}}, {{clientName}}, and {{businessName}} placeholders. Preview before saving.

Enable and test

Turn on the review request toggle. Submit a test lead, mark it won, and verify the email arrives with your branding and working link.

Optional: SMS review request

On Professional, a review text rides along with the email using your verified custom domain as a short link. Enable in Lead Emails > Review Requests.

What you get

Everything needed to compound reviews without the admin.

Automatic on job completion

No manual trigger needed. When you mark a lead as Won with a completion date, the review request queues instantly.

Branded email from your business

Email uses your logo, colours, and sender name. Customer sees it as coming from you -- not Strelve.

Smart link canonicalisation

Accepts any Google review URL format (Place ID, short links, Maps URLs, g.page) and converts to the direct writereview link.

7-day follow-up reminder

Optional reminder email if no review after a week. Stops automatically when review is detected via short-link click tracking.

Built-in referral loop

After the review, an automated referral email asks if they know someone who needs the same work. New leads enter your estimator.

SMS option on custom domain

The Professional plan can send a review text with a branded short link (yourdomain.co.nz/r/...) alongside the email.

Comparison

Manual asks vs systematic collection.

Area	Manual process	Strelve review system
Trigger	Remember to email every completed customer	Automatic when job marked complete in dashboard
Link quality	Often send generic Maps link -- customer must find 'Write review'	Direct writereview link opens review dialog immediately
Follow-up	Rarely happens -- busy operators forget	Automated 7-day reminder if no review detected
Referral capture	Separate ask, often missed	Built-in referral email after review -- new leads flow to estimator
Brand consistency	Sent from personal email, inconsistent formatting	Your logo, colours, and voice on every request
Tracking	No visibility on who opened or clicked	Click tracking via short links, timeline in lead activity
SMS capability	Manual texting from personal phone	Automated branded text with short link (Professional)

Frequently asked questions

What Google review link formats work?

Any valid Google review destination: Place ID (ChI...), short links (goo.gl, maps.app.goo.gl), Maps listing URLs, search.google.com/local/writereview links, and g.page/r/.../review URLs. Strelve validates and canonicalises them to the direct writereview format automatically.

Does the review request send from Strelve or my email?

The email sends via Strelve's email infrastructure (Resend) but uses your business name as the sender name and your contact email as the reply-to. To the customer, it looks like it came from you.

Can I customise the email content?

Yes. In Lead Emails > Review Requests you can edit the subject, heading, body, footer, CTA text, and whether the CTA button shows. Placeholders {{firstName}}, {{clientName}}, and {{businessName}} are replaced per recipient.

What happens if a customer leaves a review -- does the reminder still send?

No. The reminder only fires if 7 days pass after the initial request AND no review click has been tracked via the short link. Once the short link is clicked, the reminder is suppressed for that lead.

Is the referral email separate from the review request?

Yes. The referral email is a distinct automation that triggers after the review request sequence completes (or is skipped). It has its own template, delay (default 7 days after job completion), and enable toggle in Lead Emails > Referral Requests.

Do I need a custom domain for the SMS review link?

Yes. The SMS review request uses a short link on your verified custom domain (e.g. reviews.yourbusiness.co.nz/r/abc123). This keeps the message under one SMS segment and maintains brand trust. Without a verified custom domain, the SMS is skipped with a visible reason in the activity timeline.

What plan is required for review requests?

Review request emails are available on all plans including Starter ($99/mo). The SMS review request and referral automation require Professional ($399/mo).

Can I disable review requests for specific lead categories?

The review request is a form-level setting with a single enable toggle. It applies to all leads from that questionnaire when they reach Won status. For category-specific control, you would use separate questionnaires per service line.

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